Alliance of Round, Traditional and Square Dance
Hello interested dancers;
Over the last 3 years dancers have shown an interest in the concept of re-branding square dance. We have chosen to use the word Re-Image since it is a new image of square dancing we will be defining and promoting. The following status update is below and links to a PowerPoint presentation and handout sheet in Adobe pdf file.
The Alliance for Round, Traditional, and Square Dance (ARTS-Dance)
RE-IMAGING SQUARE DANCING
Jim & Judy Taylor, Chairman
After Ken Rituccis Re-branding speech during the 60th NSDC in Detroit in 2011, a group met and discussed the subject. During that meeting we collected the email address of several folks interested in this issue.
Ken also addressed a group in 2012 during the 61st NSDC in Spokane. We collected more email addresses who attended that discussion. All of the people who provided their email address indicated they are interested in helping with this project.
On June 30, 2013 we attended the 2013 ARTS meeting in Oklahoma City. During that meeting we presented the idea that is was time to do something . . . to take action. The ARTS Board was receptive to our idea. They created a Re-Imaging Committee and asked us to serve as Chair, we enthusiastically agreed and have been working on this project since that time. Roy Gotta, ARTS Board member and Jerry reed ARTS Executive Director also serve on this committee. As with many committees such as this, it took some time to get started. During the past few months we have been making good progress.
Goals we have identified include:
Develop some new modern logos and slogans, and choose one of each
Define an image of square dance that is clear and up to date
Hire a professional company to help develop both of the above
There is a five year ARTS Plan agreed to by the ARTS and USDA
The ARTS Plan includes communicating with square dance leaders across the country
The CALLERLAB Marketing Committee is in the process of updating a Marketing Plan which includes production of marketing materials for clubs to use
The ARTS Plan includes providing the new logo/slogan and marketing material to the clubs and associations
The ARTS Plan includes fundraising for national marketing
|This project needs many hands to help make a difference. Here are talents we need:|
Current status of the Plan:
A PowerPoint presentation has been shown to the ARTS, USDA, CALLERLAB, and Colorado State Square Dance Association, and was discussed at the Iowa State Square Dance Association
A survey is being put on-line
A description of the project and a request for acceptance and participation
We hope to have a decision on hiring a Re-Imaging company soon
Re-Imaging Square Dance PowerPoint Presentation
Handout of the Re-Imaging Square Dance PowerPoint Presentation
ARTS Re-Imaging 5 Year Plan